For a business like ours there is very little margin in selling you a new computer. We wouldn't survive if that's all we did. It's the labour that gives us our bread and butter.
It makes no difference at all to our profit margin whether you purchase a PC costing £300 or £3,000. Maybe if we sold hundreds of computers a day, or got involved in the ultra high end PCs (costing £15,000 + ) then we might feel differently!
As we are not officially associated with any particular manufacturer our opinions on what computer equipment you purchase is therefore truly independent, so when we tell you that buying a cheap computer is a completely false economy you can trust our motives.
If your business is involved in CAD, CAM, graphics design or video editing then you probably know that your work can only be achieved with a high specification computer, but for general office work it is less easy to justify the higher investment.
For general office based tasks, a cheap computer will often achieve exactly the same as a more expensive computer except that it will be much slower, but by purchasing a cheap computer you are committing yourself to:
Increased Support Costs - When you require IT support and you need us to diagnose and fix a problem, it will cost you more because we charge for our time. On a slow computer that work will obviously take longer. Over the lifespan of your cheap computer that could cost you hundreds of pounds.
Reduced Reliability - In theory a slow computer should not be any less reliable than a faster one, but in practice they are because of the way they are treated. Many users who are impatient with a slower computer will for example try and start a program twice, resulting in a greater chance of a software problem. Programs could appear unresponsive when they are just being slow and users could 'kill' those programs. That behaviour further decreases reliability.
Lower Staff Morale - The initial buzz that many users experience after getting a new computer is soon replaced by a general dissatisfaction when the computer starts to slow down. Many users feel undervalued by management when they are stuck with a slow computer and this can lead to a lack of job satisfaction.
Shorter LifeSpan - Cheaper computers tend to be manufactured from older technology that can not be upgraded as far. This is another reason why you'll have to replace it sooner.
We appreciate entirely that small businesses do not have deep pockets and that every pound spent on IT needs to be carefully considered, but you'll be spending more of those pounds if you keep buying cheap.
If you want to save money, buy the best you can afford.